Did you have too much product, not enough, or just the right amount?

Did you run out of swag, or did you have swag leftover? Were certain items popular or requested?

Include transportation, items purchased specifically for the event, decor, shipping, all F&B (ice, cups, snacks, team meals), product, advertising or sponsorship, collateral, event/exhibit/tradeshow space, etc.

For example, did we get shout-outs or acknowledgment in announcements? Did we have logos or banners outside of our designated area?